packaging + visual communication + web design

Total branding concept for a non-alcoholic festive drink : branding, logotype design, packaging design, graphic design, ad & copywriting, photoshooting and web design.

The story : The beverage market has undergone radical changes in recent years with consumers increasingly more aware regarding health. TACSI is an original alternative that meets the growing demand for non-alcoholic festive drinks. We've got the product, we've got the name, let's get the catchy branding !
 
Artwork design for the funny and original tube packaging.
Packaging design for the 4-tube box and the 6-tube box.
Packaging design of the 6-tube boxes range.
 
Art direction,copywriting and photoshooting of the conceptual visual. 
Graphic design of printed documents (Above : B-to-b folder & cocktail book).
Mobile bar truck
 
© Etienne Lens / wellcomm.
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